Merge tags (or data tags) let you insert personalized content from your invitees and attendees into the email campaigns you send. The details you collect through your RSVP form or invite list are saved and tied to a unique label, called a merge tag.

With merge tags, you can include an invitee's first name, last name, title, confirmation code, seating assignment, password, or appointment date and time. You can even list everyone in a group so all their names appear in the invitation.

Each attendee has details specific to them, and each detail corresponds to a unique merge tag. When you insert a merge tag into your campaign, the system replaces it with the content stored in that field.

For example, to include an invitee's first name, place the {first_name} merge tag in the email builder where you want the name to appear. When your invitees receive the campaign, they'll see their own first name in that spot.

These are the data fields you can currently merge into your email:

Find the spot in your email where you want to insert a merge tag, click the + icon, then click the tags icon. Select the tag or tags you want to include.

Email previews aren't tied to a specific guest, so merge tags won't fill in real details from your guest list.