Who can I email?

Email permission policy and tips for keeping your email lists up to date and avoiding

Updated over a week ago


By using RSVPify's email services, you are bound by the following terms:

  1. Permission-Based Lists: You confirm that all email addresses in your mailing list have been obtained with explicit consent from the recipients.

  2. No Paid Lists: You agree not to utilize any purchased, rented, or third-party lists of email addresses.

  3. Low Bounce Rate: You confirm that your list is up-to-date with active email addresses of willing recipients only.

  4. No Role Emails: Any non-specific or role email addresses (ie [email protected])

  5. Compliance with Laws: You will adhere to all applicable laws and regulations regarding email communication, including but not limited to anti-spam laws.

  6. Liability for Violations: You understand that you are solely responsible for any legal violations or complaints arising from your use of the service.

  7. Right to Terminate Service: RSVPify reserves the right to suspend or terminate your account if any of these terms are violated or if bounce or SPAM rates are above industry standards for the emails you send.

Failure to follow these terms and email people who are expecting your email may result in your email sending permissions being revoked.

Bounce Rates

A bounce occurs when a message fails to deliver successfully. There are two types:

  • Soft Bounces: These are temporary delivery failures, often caused by issues like full mailboxes or temporarily offline mail servers.

  • Hard Bounces: These represent permanent failures in delivery, signaling issues such as non-existent email addresses, non-existent domain names, or recipients who have blocked delivery.

Examples of hard bounces include:

  • The email address does not exist on the server.

  • The domain name is non-existent.

  • The recipient actively blocked delivery.

How do you avoid high bounce rates?

To prevent disruption in campaigns and to follow our terms, we ask you to keep your bounce rate low. The industry standard for bounce rates is 1%. Here's some tips for avoiding high bounce rates on your campaigns:

Check for email typos: These are very common and can happen easily. Look out for typical errors such as missing letters (e.g., 'gmal' instead of 'gmail') or incorrect letters (i.e., '.con' instead of '.com').

Validate old lists: If your lists are aging, you might find that messages to some email addresses don’t deliver anymore. Your contacts at a particular company might have changed jobs or the company might have gone out of business. You should clean your user list of old, disengaged users once every 6 months. There are a number of great tools you can use to validate email lists, including: Neverbounce, Hunter, and Kickbox.

Related guides:

Maintaining a clean email list

Ensure your list is always up to date with engaged email recipients. Keep a close eye on your email reports, and remove emails who haven't opened any emails or attended any events. Continuing to email disengaged recipients can result in spam complaints.

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