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What conversion event tracking is configured with RSVPify's Facebook pixel integration?

When you connect a Facebook tracking pixel, RSVPify automatically sends data on key conversion events, like registrations and ticket purchases, straight to Facebook.

What is an 'event' in Facebook Ads?

Tracking conversion events in Facebook Ads lets you optimize your campaigns and build custom audiences for re-marketing and lookalike targeting.

In RSVPify, a conversion event is an action a guest takes, such as registering for your event or purchasing a ticket.

With no configuration required, RSVPify automatically adds tracking data to Facebook's Event Manager for these events:

Event

Description

Value

ViewContent

Viewed your event.

-

CompleteRegistration

Registered for your event.

-

Purchase

Purchased tickets to your event.

Total Order Value

Donate

Made a donation.

-

How do I add a Facebook pixel?

  1. Open your event.

  2. In the left navigation, go to Event Settings > Analytics & Custom Scripts.

  3. Enter your Facebook Pixel ID.

  4. Click Save.

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​Find answers and get help from the RSVPify Support team and our community.

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