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How can I offer discounts to my attendees?

Create coupon codes to offer discounts like early bird, VIP, or friends and family, and control how much they take off and when they apply.

By creating coupons for your event, you can offer attendees different types of discounts, such as early bird, friends and family, VIP, or sponsor rates. Setting them up is simple. Here's how:

Open Payments & Coupons

In your event's left navigation, open the Event Settings section and select Payments & Coupons.

Add a new coupon

On that page, below the currency settings, click Add a new coupon.

Name the code and set your discount

Set up the coupon to fit the discount you want:

  • Coupon code: the code guests enter at checkout.

  • Discount: a percentage or a fixed amount.

  • Applies to: the Total Order (default) or a specific item/ticket. If it applies to individual tickets, the discount comes off each ticket in the registration. For example, 25% or $10 off is deducted from every ticket purchased.

💡 Discount codes do not apply to any donations a guest adds to their order.

Set coupon restrictions

Early bird discounts are often limited by date or by number of redemptions. Use the toggles below the discount amount to set either, and to limit the code to specific tickets rather than the whole order total.

Redemptions count submissions, not tickets. One registration equals one redemption, no matter how many tickets it includes.

Save and share

Click Save to create the coupon. Test it by running through your own registration and entering the code, then share it with guests the same way you share your event page.

What guests see at checkout

At the end of registration, guests click Apply coupon at checkout and enter the code.

They'll then see the discounted Subtotal Amount and can continue to Pay & Submit.

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